Prior to the occurrence of After* Print, we were unaware that we had already been engaging in after print. What do we mean by that? Everything and anything beyond printing that we have explored, but still closely related to the printed matter - whether it is in pop-ups or product development or collaborations.
Part 1:
LayerPlay also achieved the SG Good Design Award! Additionally, we secured third place in the people's choice award for OFFCUT. So in total we manage to take home three awards.
This has become a yearly tradition for us. It's the sole platform where we can directly engage with the general public and showcase our work in person.
3. OFFCUT x Brands
As OFFCUT began to gain momentum, our clients from Allegro Print expressed interest in collaborating on products and hosting pop-ups. Additionally, brands from outside began to seek collaborations with us. Here are a few examples.
→ RE: Purpose. Imagine. Play. (2021)
What do we usually mean when we attempt to start afresh? Often enough, a dead end has been reached; a point of no return, and a completely new route needs to be found.
RE: Purpose. Imagine. Play. represents our efforts to return to this very position — and attempt to discover a new way forward with it instead. Featuring four local labels — IN GOOD COMPANY, OFFCUT, OOLORS and PANELOGUE — this space is dedicated to showcasing items that not only highlight the prevalent issues of our industries, but also the tangible, real-life possibilities that are derivable from such situations.
RE: Purpose, RE: Imagine, and RE: Play can each be seen as a visual lens for one to consider and discover the different products within the space.
We may have gone a bit overboard with the space and graphics, resulting in us wrapping up around 1:35 AM, in the early morning hours.
→ Product Collaborations
CNY Envelopes (2021)
We designed these lucky envelopes, for IGC, made out of recycled, but quality paper that was the remnants from one of our print job.
The challenge was to work with what we had left, exploring an envelope form that maximises the offcuts and utilising the print technique that we can use.
The envelope has a unique interlocking closure that’s easy enough for you to crack open (just like a fortune cookie) once the new year comes around.
OFFCUT x IGC Notebook (2021)
This item was featured in our second pop-up collaboration with IGC, known as Pen to Paper (details in the following section). Allegro Print handles the printing for IGC, including their clothing tags, which are crafted from sturdy paper.